FaceRehab focus on the innovative treatment of facial paralysis, which is currently being neglected in the healthcare sector. They offer a solution that tracks patient movements and records progress data using a mobile application and a depth camera that creates a 3D image of a face model.
We initially designed and facilitated a series of product co-creation and strategy workshops to help FaceRehab identify the best operating model and craft its market entry strategy. Following these workshops, we worked closely with the facerehab to help execute its strategic and product development initiatives. By covering the critical process of the product development process we were able to propose a profitable business model that delivers value to end-customers.
Series of workshops aimed to re-identify company operating model and setup go-to-market strategy.
Developing strategy that support business's ability of building stable and profitable product.
Finding balance between profitable business model and functionality that brings sustainable customer value.
