Driving corporate innovation without an
Innovation Strategy is like driving a car that doesn't have a steering wheel
Although we see massive investment by companies in effective process
management, innovation often remains a frustrating effort by many companies,
where high expectations outweigh the initial benefits. Innovation
initiatives often fail and successful innovators find it difficult to
maintain their performance - many companies such as Yahoo, Hewlett-Packard
and countless others have a similar experience. Why is it so difficult to
build and maintain the ability to innovate? The reasons are much deeper than
the usual reason, namely a weak execution. However, the main problem of
efforts to improve innovation has its origins in the absence of an
innovation strategy and a poorly set corporate culture.
Above all, the most common point of failure we see in an organization's
innovation strategy is the inability to be honest with our employees about
what is achievable and what is not. A CEO who "declares" that an
organization will become a "leader in innovation" without a meaningful
strategy poses a huge risk. The very word innovation becomes mandatory in
the vocabulary of many managers, it is used for every change or improvement,
and the very essence of innovation disappears.
Why have an
Innovation Strategy developed in the company?
Working with innovation requires a systematic process and agreement at the
various levels of management. Many times, as outlined above, it happens that
the owner or director of the company is also convinced on the basis of his
statements that it is necessary to establish innovations in his company, but
his direct subordinates look at innovations from a different perspective.
They see lengthy processes, missing employee skills and missing
technologies. The second example is managers who are unable to work with
risk and uncertainty and are making enormous resistance to creativity and
innovation. However, it is ironic that, although innovation is commonly
associated with new products and services, some research shows that the
introduction of new products through innovation is one of the least
successful ways to achieve expected growth, with failure rates, in some
companies it exceeds 60 percent. It must be said that the launch of an
innovative product will usually bring companies an exponential increase in
sales. The answer to why this is the case is the insufficient emphasis on
working with the company's innovation strategy.
Working with innovation is a process that brings new products to market,
several risks. Often, even the most experienced executives cannot predict
with certainty which products will succeed and which will fail.
He who does
nothing will do nothing wrong
Properly set corporate culture is, after the lack of strategy, perhaps the
strongest obstacle to establishing innovation in companies. Even the most
amazing idea in such a closed culture "is like a cry in a vacuum." Employees
have no one to turn to with their ideas, they are rejected and their
creativity is not sufficiently used. Without dealing with your corporate
culture, everything you do can be a waste of time at the end of the day. You
simply cannot sustain innovation without a supportive culture, and your
business cannot prosper in the future without innovation support.
How can we
help you?
As part of the services provided by the Pure-Innovation Center, we can
analyze the innovation potential of your company, capture and jointly design
your goals and prepare an Innovation Strategy for you. As part of our
services, you will receive:
- Analysis of the current state
- Workshops and seminars to support creativity and innovation in your
company
- Creating a product innovation cycle for the development of new products
- Research with customers / consumers and stakeholders
- Market, technological and IP processes
- Strategic and technological mapping
- Developed innovation strategy with a detailed description for its
implementation
- Proposal of an approach to the management of corporate culture within
the establishment of innovations in your company
We are very sensitive to the topic of innovation and it is a
priority for us to create a strategy that your company can execute and
systematically implement. Our goal is that in addition to your processes,
innovations also get into your corporate culture, and we emphasize that the
process of change itself is managed and accepted by your employees.
If you are interested in our services, contact us at and we
will provide you with more information.
