Phase 3b - DefinitionAgent mode: decisionv1.1.0
pm-business-model
Full Business Model Canvas - commercial logic of the product, for established or Rebuild-context products
/pm-business-model▊When to use
Phase 3b, after Go/No-Go = GO. Produces the full Business Model Canvas (9-block BMC).
When to use BMC vs. Lean Canvas:
| Context | Use |
|---|---|
| Greenfield (new product, early stage) | pm-lean-canvas (hypothesis-optimized) |
| Feature Implementation | pm-lean-canvas |
| Rebuild (existing product with established model) | pm-business-model (full BMC) |
| Any product needing investor-ready full commercial logic | pm-business-model |
What it produces
Business Model Canvas (artifacts/phase-3b-definition/business-model-canvas.md):
| Block | Content |
|---|---|
| Customer Segments | Who the product creates value for |
| Value Propositions | What value is delivered; which problems solved; which needs satisfied |
| Channels | How the company reaches and delivers value to each segment |
| Customer Relationships | What type of relationship with each segment |
| Revenue Streams | How the company earns revenue from each segment |
| Key Resources | What assets the value proposition requires |
| Key Activities | Most important things the company must do |
| Key Partners | Who helps; what is outsourced or acquired from partners |
| Cost Structure | What the business model costs; what are the most important costs |
How to invoke
/pm-business-model # interactive
/pm-business-model --agent # autonomous draft, requires review before finalizing
Dependencies
Required before running:
pm-hypotheses(Results mode) - Go/No-Go = GOpm-problem-validation- validated problem and customerpm-personas- Customer Segments block
Recommended:
pm-market-analysis- Channels and Revenue Streams informed by market datapm-kotler- Value Propositions block built from levels 1-4
Produces for:
pm-prd- Business Model Canvas is a required PRD sectionpm-kpis- Revenue Streams and Customer Relationships feed KPI frameworkpm-business-case- all blocks feed financial projections
Related skills: pm-lean-canvas, pm-kpis, pm-business-case